Blog as Current Phenomenon and Benefit to the Current Comunity

 Blogging Phenomena
Blog are widely used by public as a communication tools to share their thought and interest. Nowadays, people blog about almost everything. Some will be posting on the area of lifestyle or sports while others giving opinion on their politics view. Johnson (2012) state that, in the U.S there are estimation of 31 million bloggers as at July 2012. According to Technorati (2011), U.S still hold about half of the blogging stats.

Source: Technorati- State of Blogosphere 2011: Part 1

In Middle East blogging are more on politics and daily lives journal. However in Asia, blog are more towards entertainment based. Most of the Asian blogs are entertainment, lifestyle, politics and daily lives journal. In Malaysia, Gaman (2007) found out that 28% of Malaysian Blogger post on personal stuff such as daily lives journal, foods and lifestyle. 16% of the Malaysian Blogger post about politics issue and another 16% post about technologies. 

Blogging Benefits
Beside using blog as the media of sharing personal information and experience, blog can also be use by company to promote new product and even do online selling through blog. The exist of experience sharing blog allows newbies to have a basic idea on the particular interest. It also able public to share experience among themselves. In Malaysia, political blog plays important role in political scene for public to have better view as we have strict control on mainstream media.





Reference
State of the Blogosphere 2011, "State of the Blogosphere 2011: Part 1", Technorati, viewed on 10 September 2012.
<http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part1/>
Johnson, Z 2012, "State of the Blogging world in 2010", Blogworld, viewed on 10 September 2012.
<http://www.blogworld.com/2012/07/25/state-of-the-blogging-world-in-2012/>

Gaman, 2007, ’50 Most Influential Blogs in Malaysia’, viewed on 10 September 2012, <http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/>.