Follow the steps of technology advancement,
electronic device had become so advance that people can go online seek for information
whenever they want. This technological breakthrough allows people to receive information
faster, safe time, and some says to be more environmental friendly. One of the outcomes of
this breakthrough is the evolution of e-books. In the article of ‘The e-book evolution’ by Oon on Oon Yeoh new media guy 4 July 2012 states that in USA, the
sales of e-books have overtake the sales for print books. This reflects that
the people are adopting technology change on the use of internet.
E-book VS Print Book
(Source: the creative penn 2011)
Although e-books are very popular in USA, it did not
make it in Malaysia. In Malaysia, the use of e-books is still not widely
adopted yet, print book still stay on top. The willingness to adopt technology
change on the use of internet is one the reason for print books to stay in
market. According to Penman (1998), printed document with large font are more
preferable by older people. One of the reasons is that older people might not adopt
technology change on the use of internet. Besides that, the large font size
making the document easier for older people to read. In my opinion, is will be
easier and comfortable for older people to read from print document rather than
using computer or small electronic device.
AmazonKindle VS Ipad
(Source: digitaltrend 2010)
On other hand, Penman (1998) also mentions that pocket
size books are more preferable by younger people for easy carry. Therefore, the
invention of Kindle or Ipad perfectly match younger generation needs and wants.
As younger generation nowadays likes to spend time on the internet, e-books are
the better option for convenience. In my opinion, e-book is more suitable for
younger generation due to their knowledge on internet use and better eye sight to
operate small device.
As conclusion, I think that both e-books and print
books have their own target audience.
Reference
Oon, Y 2012, ‘The e-book evolution’, Oon Yeoh New Media Guy, 4 july, viewed 5 November2012, < http://oonyeoh.squarespace.com/sun-column/2012/7/4/the-e-book-evolution.html>
Penman, R 1998,
'Document structures and readers' habits', Communication news, vol 11,
no. 2, pp. 1 & 10-11.
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